FORD: SYNC

Ford SYNC, powered by Microsoft, took aim at gamers with the launch of the 2008 Focus. The award-winning 360 integrated campaign led with a shareable widget of games, exclusive XBOX Live content, print, social, event swag, and more. It was definitely a career high and bucket list moment to collaborate with Gorillaz band co-creator and artist Jamie Hewlett.

Agency: Wunderman / Team Detroit

Role: Lead Art Director